Project
Hybrid bike
My role
Lead, Industrial design
Year
2021-2022
Hybrid bike designed for smooth and comfortable city commute.
Client
Firefox bikes
This bike was developed as a variant of the Firefox Bad Attitude series launched in 2021. The bike is designed for users with a goal of daily commute or ride.
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The goal of the client was to introduce a entry level product with a good flaunt value, trendy approach, affordable and low maintenance.
Target user
The user in this group are mostly are/have nuclear families. They are free to express and have tremendous exposure around to grasp and adapt new things.
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This group of people have adequate access to finances and they tend to splurge on luxuries that help them to mould their image in the society.
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Due to the exposure around, their financial factors and adapting capacities this user group have high potential to become avid cyclists in the future at least locally if not professionally.
DESIRE
A LIFESTYLE
HASSLE-FREE COMMUTE
LOW MAINTENANCE PRODUCT
The design
A double-diamond DNA frame with new sections to blend between an MTB and a road bike. The frame was built with internal cabling system for a clean look. The down tube has a sharp and defined section for a modern look. The top tube is slimmer towards the rear maintaining the profile and complimenting the down tube as well.
Hybrid frame
18” frame
Material to be Steel
Internal cabling enabled
Both disc and V-brake variant
The geometry
The aim was to achieve a frame geometry for a better ergonomic riding posture for smooth commuting. The rider can switch his/her back position between 30° to 60°. It results in greater load sharing in the upper torso and better power transmission from the legs upon the pedal. Hence, enabling the rider to cover comfortable distances with versatile riding styles.
The development
A 1:3 scale prototype of the frame was 3D printed to examine the dimensions, sections of the tubes and liner fitments.
The 1:1 CAD model of the bike was developed to analyse the final dimensions and fine the geometry. The frame and the components in the model is based on the top variant of the bike.
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Following is the final specification of the bike.
Gears - 21 speed or single speed
Type - Hybrid bike
Wheel size - 28” x 1.95”
Crank - Cotterless
Rims - Double Wall Alloy Rim
Chain covers - Disc
Brakes front & rear - Disc actuated
Seat clamp - Quick Release
Saddle adjustment - Quick Release
Final Product Renders
